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Sell your website great with these tips
#1
If you have developed a site, you may have found yourself solving the wrong issues multiple times. You have probably been asked to add a useless feature, or simply to spend too much time on a committee that was more difficult to incorporate than essential at the end of the project.
 
In this article we will try to understand which dynamics distract us from the real problems of our project and damage the experience of our users. We will look at why these things happen and find specific ways to avoid them.
 
1. Focus well on who you are directing your website to
 
A common drawback arises when you are encouraged to impress the service customer, manager or jury in a contest rather than the actual end user of our sites. The result is often a site that amazes the user but confuses the users. A common symptom of this problem is the presence of complex visual effects that prevent visitors from finding what they are looking for.
 
This problem can happen for different reasons: pressure, contradictory ideas or lack of internal communication.
 
The solution is to keep the focus on the user. Whether you're creating a site or paying for it, you always and always have to ask yourself how resolutions made during the design phase will affect the user experience, can visitors find what they're looking for, and do the changes we've suggested make browsing difficult?
 
If you still have difficulty admitting a client who is difficult enough, show them the consequences of your resolutions. For example: "If we delete this large file, the page will load faster. This will increase the number of users who will stay on this page and the revenue may increase by X percent.
 
Do not ask yourself "why? 
 
Sometimes, designers are faced with a job that takes a long time and that needs to be developed when the best solution can be the simplest.
 
For an example, imagine a user asking you to enter a search field on your site. It is not difficult to get immediately into the specifications of this request, where can we put it, at what time should it be developed, how should the results page be viewed, and how is the URL structured?
 
The question that rarely arises is: Why?
 
In this hypothetical story, the user does not specify this feature. It is not a huge retailer but users cannot locate what they are trying to find. A few simple changes in navigation could solve the problem, but on your site, the company decides to enter a search field that does not clear the doubts of its end customers.
 
How can we avoid this inconvenience?
 
The best way is to proceed with a series of questions to identify the problem rather than focus on one solution. To give you an example, instead of delving into the design, ask why it was necessary to add this feature. Continuing to ask "why" you will be able to understand the source of the inconvenience, which is likely to be "Our service customers cannot find what they are trying to find".
 
By focusing on the real problems and objectives, you will find solutions that are more affordable, shorter and considerably more efficient.
 
Consume time as needed 
 
If you were involved in the design of a site, it may have taken longer than necessary to fill in unnecessary details. Difficult tasks can take time, but difficulty is not always and always a symptom of relevance.
 
To give you an example, I have spent quite a bit of time animating a fund that did not turn out to be very important. Luckily, in a meeting we were able to discover that the resolution had been taken at the last minute by an employee who wanted to see "that extra thing". When it became clear that the addition would not help the end user of the site, the animation was removed from the priority list.
 
How can we avoid spending too much time on irrelevant tasks?
 
Even before you start working on a site, make sure you understand what the most essential objectives are. This kind of awareness can avoid losing its way throughout the design.
 
If you spend too much time completing unnecessary work, step back and re-evaluate priorities - does the company need this functionality, is it a useful feature, and are there shortcuts by which we can achieve the same effect? Questions like these can help you save a lot of time.
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